I spent my childhood by the sea in Portugal and developed a passion for technology early on. I began creating experimental designs and coding for the web during high school. Although I studied industrial design, I eventually followed a digital career.

I was fortunate to have a close relationship with the development team early on, which allowed me to gain extensive knowledge of their work. I always focused on achieving the best development handoff and understanding the underlying logic. As design and digital products continued to evolve, so did my knowledge. Upon moving to Spain, I shifted my focus toward understanding how things work and improving the user experience. 

After a few years, I realized the importance of knowing what happens to the projects I design, which is uncommon in agency work. I needed to determine if they were effective, user-friendly, and resulted in conversion or retention. Over the years, I have sharpened my skills in defining and analyzing UX research studies, providing valuable insights that lead to better solutions.

🤖 When I'm not designing, you can find me playing with my family, listening to music, walking with my dog, reading, or learning something random (currently 日本後).

💛 I'm passionate about design, the future, live music, board games, and riddles.